Articles

Dental Marketing

Proper dental care is a must for everyone all through life, child or adult, so finding a good dentist to take care of this is important. Well known dentists, such as those frequented by celebrities have already a very strong position in the marketplace.

The dental clinic on the street corner, has of course a team of dentists that are every bit as qualified as those that provide dental care and treatments for the famous. However, dentists and dental clinics that are less renowned, have to put extra time and energy into other dental marketing strategies to become more visible in the market in order to attract clients. Awareness.

The Internet has undoubtedly presented us with beneficial ways of communication, both personally but more importantly in business. Therefore one of the most effective methods of attracting more clients to your dental business today, is to setup a solid dental marketing strategies plan, that through the proper methods of both on and offline marketing and advertising, will provide lead generation, which is after all, the life and blood of your business.

One of the primary methods of generating leads is making full use of the Internet. By creating a website online, tailor made for your business, you are taking the first steps necessary in constructing the main platform in making your dental practice more visible and that ultimately will attract more clients to your dental practice. Search engine optimization (SEO) techniques are also necessary to further strengthen your online position in gaining steady momentum for gathering new leads for your business.

Before contacting you, potential clients will want to know who you are, what qualifications you have, where your clinic is and so on, make sure therefore that your website includes an ‘About Us’ page, with full contact details – telephone, email, address and consider even a map of how to get to your dental clinic. This is useful for people that have just moved to the area and don’t yet know their way around.

To support your online presence, another important method of marketing your business that shouldn’t be forgotten and certainly should be included in your dental marketing strategies plan, is the use of business cards, flyers, brochures, pamphlets, newsletters, newspaper ads and classified ads, all of which play a vital role in your dental marketing efforts. Where possible, place a stack of your business cards, flyers and pamphlets at the local town hall or at social service facilities and places like that. Creative and imaginative thinking will benefit your business long-term and increase public awareness of your existence.

Building a good relationship with your current clients, is a skill in which you should excel and definitely include in your dental marketing strategies. Dental patients you have now can lead to a good word of mouth referral. Your dental business stands to gain additional clients by treating existing clients well, as referrals from people you’re already treating are very often the best kind.

An additional method to include in your marketing efforts is to setup a special campaign. This can be done is several different ways. One way to do this is by having an open day at your clinic, where people can come and see your dental premises and meet you and your staff. You would need to have staff on hand to show them around. Offer a free dental examination to those that are not yet your clients. This will grow your client database and give you an excellent reputation.

To bring your business to the forefront of the dentistry marketplace takes creativity, imagination, time and effort on your part, as well as marketing know-how. This can be quite a burden for anyone to take on alone if they don’t have the skills.

Employing full time marketing staff to set up dental marketing strategies and execute this important part of your business is an option. Unfortunately, the cost effectiveness and time it would take to teach marketing staff the ins and outs of dentistry, is probably not your best long term strategy.

Small Business Marketing Consultant

The concept of marketing is deceivingly simple. There are several methods that you can use to market your products or services to your target customers. However, there are also several variables that can prevent the message from reaching its intended audience. Expert consultants will be able to identify what factors can lead to more success and what are not working efficiently. Generally speaking, a consulting agency can help you develop marketing strategies for small business. However, there are more benefits that await you.

The main reason why you should invest on professional consulting for your business is to bring in a new dimension of thinking. With an impartial view from a business marketing expert, you will be able to see the larger picture to devise more effective marketing solutions. The internal politics and management needs within a company can hinder one’s ability to devise an effective strategy. With an outside view, they can recommend marketing strategies for small business that is designed to meet your goals based on their experience and expertise.

Another practical benefit that you can enjoy with a consultant is the cost-efficiency. You only pay for services that you get. Also, you have control over the level of consulting services that they provide. You can therefore expect maximum efficiency and productivity with the number of hours that you pay them for consulting services. In fact, it is very practical since you can put your consultant on hold whenever business is slow and hire them again as needed.

You can also task your consultant to handle your entire marketing department. Any business owner is aware that there is a lot going on with running a business. Thus, marketing is often neglected or not done as efficiently as if you had someone who can look over marketing strategies for small business. With a business consultant, it is now possible because you can leverage their professional expertise to devise a marketing approach suited for various situations.

Ideally, you should hire a consultant when a situation comes up in your business organization that requires for a marketing job outside of the existing marketing duties in your business. These situations include any or a combination of the following: introducing new product, newly formed business, launching a product line, setting up new distribution channels, or troubleshooting business marketing schemes.

The above-mentioned benefits to hiring a small business marketing consultant is just a general glimpse into the services offered. The best feature about a consulting service is that it is highly flexible; thus, you can make use of this service regardless of the size, scope, and type of business you are in.

Small Business Marketing Consultant

The debate continues on whether hiring a small business marketing consultant is a worthy investment, especially for small businesses who have limited resources to begin with. However, businesses of all sizes and from different industries can largely benefit from these professional services that make it worthy of looking into. You may be proficient at the specific area of business that you are offering your customers, but not all business owners are equipped with the marketing skills to ensure that they can get their marketing message to the intended audience.

The concept of marketing is deceivingly simple. There are several methods that you can use to market your products or services to your target customers. However, there are also several variables that can prevent the message from reaching its intended audience. Expert consultants will be able to identify what factors can lead to more success and what are not working efficiently. Generally speaking, a consulting agency can help you develop marketing strategies for small business. However, there are more benefits that await you.

The main reason why you should invest on professional consulting for your business is to bring in a new dimension of thinking. With an impartial view from a business marketing expert, you will be able to see the larger picture to devise more effective marketing solutions. The internal politics and management needs within a company can hinder one’s ability to devise an effective strategy. With an outside view, they can recommend marketing strategies for small business that is designed to meet your goals based on their experience and expertise.

Another practical benefit that you can enjoy with a consultant is the cost-efficiency. You only pay for services that you get. Also, you have control over the level of consulting services that they provide. You can therefore expect maximum efficiency and productivity with the number of hours that you pay them for consulting services. In fact, it is very practical since you can put your consultant on hold whenever business is slow and hire them again as needed.

You can also task your consultant to handle your entire marketing department. Any business owner is aware that there is a lot going on with running a business. Thus, marketing is often neglected or not done as efficiently as if you had someone who can look over marketing strategies for small business. With a business consultant, it is now possible because you can leverage their professional expertise to devise a marketing approach suited for various situations.

Ideally, you should hire a consultant when a situation comes up in your business organization that requires for a marketing job outside of the existing marketing duties in your business. These situations include any or a combination of the following: introducing new product, newly formed business, launching a product line, setting up new distribution channels, or troubleshooting business marketing schemes.

The above-mentioned benefits to hiring a small business marketing consultant is just a general glimpse into the services offered. The best feature about a consulting service is that it is highly flexible; thus, you can make use of this service regardless of the size, scope, and type of business you are in.

Marketing Consultants

More consultants of various specialties than ever are out touting their expertise and offering help. Maybe you’re hesitant about hiring a consultant because you think it’s going to be too costly. Or, you might be thinking about embarking on reviewing several marketing consultants to help you with one or several aspects of your business. Read on for some facts that can help you make informed decisions about marketing for your business.

Myth: Marketing Consultants are too Expensive!

Fact: you can find plenty of reasonably priced consultancy services. What you might choose to do is begin with one campaign that you can budget adequately for and measure the results. That can help you determine whether or not: a) that consultant is right for you and b) how much return on investment you’ve gotten. Reviewing results after an initial campaign can help you make a decision going forward about the consultancy firm as well as your ongoing strategy.

Myth: All Consultants are the Same…

Fact: A consultant brings a specific background and set of skills to the table. Depending on the type of business you’re in and depending on your desired results, you’ll want to look at the background and history of the consultant you hire. You may decide that someone with specific industry experience is preferable but then again, you might look to someone with another set of skills that can bring a fresh outlook to your industry.

Myth: Marketing Consultants Can’t Make Customers More Loyal

A current marketing myth is that customer loyalty is dead. No so. While people today look for the lowest price, they also look for value add. A marketing consultant can help you develop and promote value-added services as your unique selling proposition can help you get customers and retain them as well.

Myth: You Need to Continually Change Your Marketing Strategy

A fear among many businesses that think about hiring marketing consultants is that they’ll have to pay a fortune to continually come up with new marketing strategies. This isn’t necessarily the case. A well-orchestrated marketing strategy can create viral success, helping you maximise your marketing spend. Working with a marketing strategist on a consistent basis can also help minimise expense you because pricing for consultancy services reflects the amount of work required to understand and implement your desired strategy.

Once you invest in an initial strategist, the pricing doesn’t have to continually climb because you don’t have to re-invest in research and background work. While one strategy won’t necessarily be evergreen, various aspects of a successful strategy can be tweaked and then replicated, saving you time and money.

Online Marketing

If you’re starting or growing an online business then it’s important to remember one thing – content is key to online success. Not convinced? Here are five compelling reasons to focus on growing your content foundation.

The Internet is a Giant Library

Content is the foundation of the internet. It’s like a giant library of written, spoken and visual content. If your website doesn’t offer content, it’s not really embracing the reason your prospects are online. Websites that are providing a wealth of content will get the visitors and the sales.

Think about why your prospect is going online. What are they looking for? What information do they need? What problems do they want to solve? Create content that addresses your audience and you’ll be well on your way to significant online success.

Traffic

Traffic is what people online call website visitors. The more visitors you have to your website or blog the more traffic you have. Content plays a very important role in generating website traffic. First, content provides your visitors with a reason to visit your website in the first place. It also provides a reason to come back.

Secondly, content provides search engines with words to search and pages to index. The more pages you have indexed the higher you’ll climb on the search engine rankings. Think about when you go online to search for information. You type in your keywords or question and the results are displayed. Do you click through several pages of results or the first two or three pages?

If you’re like most people you review the first page or two of results and then if you don’t find what you’re looking for you change your keywords. That means you want your website to show up on the first page or two of results. To do this, you want to create a lot of content.

Likeability

Your content is a great way for people, aka prospects, to get to know you. When they read your content they get a feel for who you are and what you’re about. This creates a connection. They like you. Likeability is a buying trigger. We buy from people, or businesses we like. The more content you have that helps your prospects and readers, the more they’ll begin to like you. The more they’ll buy from you.

Trust, Credibility, Authority

Speaking of buying triggers, we also buy from people or businesses we trust or consider to be experts. You can use content to establish trust, credibility and authority in your industry. Providing valuable information, information that helps your prospects and changes their life for the better will earn you trust, credibility and authority – it’ll earn you sales.

Community
Finally, as more and more websites and blogs show up online, people are starting to change the way they interact. Instead of buying from strangers, they are looking to become part of a community. They want to feel connected to the person or company they’re buying from. Content creates community.
If you’ve been letting your content strategy slide, sit down today or as soon as possible and start creating a content plan. Content is the key to online success