Marketing, Small Business Marketing

Marketing For Mortgage Brokers


If there are any issues related to your mortgage that you are unable to comprehend, it is the duty of the mortgage broker to explain all this to the client. So, the services of a mortgage broker are going to be a big help to you. In terms of mortgaging products, mortgage brokers are considered as perhaps the larges contributors to the lender’s profits.

Your probability of landing a loan is much higher, if you go through a mortgage broker as against going alone. Moreover even with refinancing or a purchase for a second property is increased with the assistance of a mortgage broker.

Mortgage brokers can often be found going from real estate office to real estate office, getting acquainted and handing out rate sheets for the week. It’s their way of marketing their services.

But does that offer any real value to the real estate agents or their buyers? Does it make them stand out from the other 6 or 8 mortgage brokers who have visited the same offices in the past few days?

No, all it really does is give them a chance to visit a bit, perhaps carry the gossip from one office to another, and in some cases – annoy the agents who are trying to carry on with their work.

I actually had one mortgage broker march over to my desk and say “And who is this person who is trying to ignore me?” I looked up and said “A person with work to do.” Then I put my head back down and ignored her.

Did that make me send buyers to her? Not hardly!

I’m not saying you should never stop by real estate offices. But think about this. Being free to spend a day or two every week visiting sends a clear signal that you don’t have enough business. And that sends a signal that perhaps you really aren’t the best choice.

Do you visit the restaurant with no cars in the lot, or the one with a lot that’s full?

Next, think about this: If all of you are going around dropping off rate sheets, you are doing nothing to stand out from the crowd. Your smile may be dazzling, but it won’t get you much business.

Instead of doing what everyone else is doing, think about the extra service you can give, and promote that.

Provincial laws and policies in Canada, govern mortgage brokerage there. Various organizations such as the Canada Mortgage and Housing Corporation (CMHC), plus the real estate Council of Alberta (RECA) make it a point to see that the mortgage loans that are made available in Edmonton and across Canada at a relatively low cost.

It’s easy to get conned or duped, be sure you verify the credentials of your mortgage broker. You can also check with the licensing bureau, if your mortgage broker is indeed registered. Nowadays, it’s difficult to tell authentic and genuine brokers, so take your time in choosing the right mortgage broker. The correct mortgage broker could go a long way in helping you land the best possible deal.

Most of us would not be expected to know in know all the legalities and formalities of a mortgage, at such times the services of a mortgage broker is most important.

Opting for the best deal, which is the best for you, is important. A mortgage broker with his or her experience will be able to guide you with regards to getting the best deal. There are many types of mortgage brokers available, you can also check with the Canadian Association of Accredited Mortgage Professionals.

This is the national organization that represents the mortgage industry in Canada. It is the largest network in the country and you thus have a large choice to choose from.

Each day more and more young people become qualified homebuyers. In order to reach this young market you must establish yourself on the web.

Do not think that the web is ineffective at reaching local customers in your market area. Although during the early days, the web was less effective in its ability to target people locally; this has changed with new technological advances. Major search engines like Google and Bing are able in many cases to identify the location of users that make search queries.

For example, Google uses information from the Latitude tracking service to ascertain the location of users in terms of latitude and longitude! User information is also contained in “cookies” that are used during web browsing.

So, if a web user searches for keywords like “mortgage loans,” the search engine can in many cases figure out the location of the user and deliver results that are location specific. In fact, this is the new trend that search engines are pursuing in trying to deliver “real world” results to users.

In order to take advantage of web opportunities, you, of course, will first need a web site. Once you have established a web presence, the trick is to start attracting qualified leads to your site. And you want them to continue to refer to your site in the future.

One way you can continue to attract loyal visitors it to provide a steady stream of updated content. Make your site a local news resource on mortgages and home buying in your area. You can also offer a free newsletter that users can subscribe to for information that is sent to their email address.

In this way, they do not even have to return to your site in the future. You can send a regular newsletter right to their inbox full of information, and also at the same time market your mortgage services.

Attracting the right types of visitors to your site will mean mastering the art of high search engine rankings. For most businesses, this task will be too much to handle using in-house resources. They may need to hire outside firms experienced in mortgage broker marketing that generates qualified leads. By getting outside help, they free up the company’s internal resources to concentrate on their normal work.

The entire web campaign is handled by experienced marketing consultants who have delivered results for clients in the past. With a reputable web marketing firm in your corner, you can quickly catch up with other competitors who had a head start on the web.


Best Marketing Agency

Choosing The Best Marketing Agency For Your Company

There are a number of reasons as to why you should hire an online agency instead of depending on your own website. Leaning on your own understanding may lead to disastrous marketing. Let us look at some reasons as to why you should hire such an agency.


The reason that most people start internet advertising services is because they have the necessary experience for getting websites more traffic. They know most of what there is to know concerning the internet and this means that they are adequate in knowledge of strategies for advertising or marketing a website.

They are very effective in bringing traffic to a website and thus your website will be visible. You do not just wake up one morning and decide that you want to advertise your website. There are strategies.


Since online marketing is their work, they definitely know what will work and what will not work. Since their knowledge is accompanied with experience, they know exactly what type of marketing strategy will fit well with your business. Their research is at their fingertips and they know what needs to be done so that your website gets good traffic.


I am very sure that you have heard of the adage, two heads are better than one. This is really important when it comes to business. An online agency will look at your website very critically and they will be completely truthful with you.

They will walk with you every step of the way and tell you what needs to be changed and what works where. They will make sure your website is completely marketable to your target audience and perhaps even more.


This brings us to the next point, impartiality. Your friends will probably be shy about hurting your feelings and they will not tell you exactly how they feel about your website. On the other hand, an agency will tell you if it’s not good but they will also suggest how best you can improve it. This is the main reason why you should hire them. They have a critical eye which means that there is no website problem that is above them.

One element that an individual must have even before starting the marketing campaign is a well-designed and user-friendly website. The person needs to have a site that is well optimized, bold, modern, and that has a design suitable to the products or services that are offer.

Customers need to be able to find what they are looking for without struggling. The content has to be engaging while offering something valuable. A good marketing agency helps achieve all of this.

Aside from the actual appearance of the site, a top notch marketing agency gives clients access to the best programmers that work with HTML, JavaScript, PHP, CSS, Flash, and CGI. They also have the ability to design websites that look the same no matter what web browser is being utilized. This responsive design makes the experience a lot better for viewers.

Mobile applications for websites are becoming more popular but to be the most effective, they have to be designed according to the business website and services. Not only do these applications have to be relevant to the product and service but they must also offer something valuable to the user. They don’t have to be boring or outright educational – entertainment and an intuitive UI are always in demand.

This is where a good marketing agency again comes in. These experts are familiar with the field of mobile applications and know what is already out there. They have the resources to recommend developers for an application that is new, modern, valuable and interesting all at the same time. This is perhaps what your business needs to get ahead of the competition.

With all of this development going on, there still has to be search engine optimization (SEO) and search engine marketing (SEM). There are always new Google updates turning up. It can be difficult for an individual to keep up with these changes and understand how to correctly setup search engine optimize and market their site.

Having marketing agency experts handle all of this work makes the journey much easier and it offers better results. They handle the keyword research and use these keywords for SEO and PPC. They look at the competition for each keyword and how content can be used more effectively. They also utilize the social marketing networks and other forums to make your website gain a better page rank.

All of these details plus backlink building efforts through the social networks, article directories, social bookmarking networks, micro-blogging systems, blogging networks, and much more, offer hundreds of options for giving the website more visibility.

It is the visibility that the website gains that will bring more traffic. This traffic, along with the well developed website will offer more sales of the products or services that are offered. All of these are accomplished through a good marketing agency. For a reasonable cost and for much less hassle, these services can be obtained by anyone looking for them.


Advertising Agencies Edmonton

Edmonton Advertising Agencies

Given the dynamic nature of advertising, it is important to work with an advertising agency that can work with the flow.

The ideal agency to work with is one whose name has been quite a household name already. It rings a bell even for those who are new to the idea of having an agency work out a campaign for them.

Nothing can give you the assurance and guarantee you want for your campaign than having a widely referred advertising agency to manage it for you. It is for this reason why advertising agencies are quite few in number. It is also a matter of finding the best one there out the few that can meet your requirements and your specific deadlines.

Advertising agencies are those firms that book advertisement space and time, design print on television, radio and internet advertisements, create new promotional ideas and do research surveys to help a client enter and succeed in a particular chose market. Advertising- agencies are not dependent on the advertisers because they have their own set of principles for the services they provide on behalf of their clients.

The usual clients of advertising `agencies include corporations, partnership and sole proprietorship businesses, nonprofit seeking organizations and the government agencies. Depending on the aim of the advertisers, advertising. agencies may be employed to create commercial messages. This is also known as an advertising campaign.

Such agencies can be small or large. Their size can be measured in capitalized buildings. Now capitalized buildings are the total of all the measured business which passes through the hands of the agencies. Such agencies having a large number of employees normally have multiple locations. The additional offices may be regarded as service offices, and provide local services.

The constant evolution of advertising: agencies is such that they can provide far more than normal advertising.

A complete package of such agencies takes into account the services of branding, advertising sales promotion, public relations, event planning, traffic, media planning and buying, package designing, sports marketing, product placement and marketing and selling of the goods and services of their clients. For many economic reasons, advertising agencies prefer to set up an Agency of Record relationship with their clients.

This relationship contains a stipulated time limit and has details regarding fees, ownership, commissions as well as termination clauses. A project work is the work done by advertising agencies without any concern for benefit. In such cases, the project is independent, and the price is managed accordingly. If we consider the likes of advertising agencies, then it can be assumed that the firms only produce advertising.

Advertising agencies cater for valuable resources of any enterprise which seeks to increase the customer base. Such agencies are generally backed by firm knowledge about media placement and business strategy. The focus of various agencies may be different. Some may provide for a few large clients and not consent to new accounts.

At the same time, some agencies may maintain stability with bigger companies. The bigger companies can also improve the reputation of small businesses. Ideally the advertising agencies should be familiar with the concerns of the small businesses. They must understand the considerations of the small businesses.

One of the best ways to choose from advertising agencies is to ask someone whom you can trust. If there is any advertisement that you genuinely like, then you can call up that business and leave a compliment for their pleasurable taste. You can then go on to ask about who does their advertisement copies.

An agency must be easy to talk to. The success of an advertising campaign does not lie on the track record of the agency (although it does have some weight), but more on the communication that flows between the agency and the client.

Once you work with an advertising agency that knows how to listen aside from talking and giving you suggestions for your campaign, you can have the campaign that is tailor fit according to your requirements and goals. While it would be necessary for the advertising agency, you will hire to come up with the plan of marketing your product or service, it is prudent that you give your own opinion and style in terms of the direction the campaign will take.

After all, the campaign is also a reflection of how you handle your business, how you take care of your brand and how you want to be perceived by the public. It is a big advantage to work with an advertising agency that gives you your freedom and gives you valid suggestions and feedback from their end.

Work with an agency who can give you calculated results. An agency that can provide you a list of what to expect at the end of the campaign means they understand what your business is about.

Take time when looking for an advertising agency to hire. Anything worth working with always take time, and that goes to the steps you take when choosing the agency to work with and the campaign that this ideal agency will curate for you.

Marketing, Marketing Consultants, Marketing Consulting, Small Business Marketing

Top Marketing Company Edmonton

Marketing Ideas For For Small Businesses

The other great advantage to local business marketing is that there is a HUGE demand as many businesses are struggling to attract customers. Even businesses that are not struggling will always be open to exploring new ways to attract more customers.

Offline Marketing is not for everyone. If you are somebody that does not want to meet with people face to face then you will find it difficult to attract quality and high paying clients. On the other hand, if you are prepared to meet with clients and speak with them on the telephone then you will have no problems selling smell business marketing services.

Marketing Ideas For Local Businesses Services

There’s literally no limit on the marketing agency services you can offer to small businesses, some of the most common services include: – Building Basic WordPress Sites, SEO, Google Places, Facebook Fan Pages, Mobile Sites and Email Marketing.

Quite often people always want to know how to make money really quickly as a marketing consultant even if they have NO EXPERIENCE of internet marketing. Well, I’m actually going to share with you something you can do TODAY!

Here’s how you can make a couple of hundred pounds or dollars in just a few hours.

To do this, you will need to have a digital camera, if you don’t have one then borrow one! A friend of mine got started small business marketing with this method and it really works!

The whole concept is quite simple. Contact small businesses (In a moment, I’ll share with you how) and then offer to create them a social media presence. By social media presence I primarily mean Facebook and Twitter.

This is a great service to offer because most small businesses are not leveraging the power of social media. As part of this service, all you need to do is go in to the business and take internal and external photographs and maybe some photographs of the staff.

When you are writing any content for your web pages or other business content, try to follow the AIDA system. This is a copywriting system which is used to make more sales as it presents your material to them in a way that entices them to buy. As a visitor to your local business website may only stay there for ten seconds, it is important to have content that will give them a reason to continue reading.

The “A” stands for attention. Attract their attention with an enticing headline which spells out the benefits of your offer. The “I” stands for interest. You need to keep their interest by mentioning the problems they have and which you can solve for them. “D” stands for desire. Increase their desire for your products and services by emphasizing their problems a little more and mentioning how you can reduce them with your services or product. “A” stands for action. At the end of your copy encourage them to take some action to access your solutions.

So, there are four strategies you can start with to market your business online as well as offline. Internet marketing for local business works if you work at it.

Marketing Ideas For Local Businesses – How To Sell Services

One big mistake I see people make time and time again when they start offering local business marketing services is that they have no ONLINE PRESENCE themselves! How can you possibly sell somebody a website when you don’t have one yourself? It just doesn’t make sense. So before you offer any services, except for the cool one I shared above, make sure you build a basic site for yourself first.

The best way to sell small businesses marketing services is to contact businesses by telephone or by mail. In my experience email does not work and other forms of attracting small businesses require advertising budgets. You could just walk in unannounced but this isn’t my style so I cannot comment on whether this works.

Marketing, Marketing Consultants, Marketing Consulting, Small Business Marketing

Best Marketing Agency For Businesses

The Internet has now increased a lot further than it was before and changed the lifestyle of many people in numerous ways. However today’s leading experts state that this is only the start of its expansion. They claim that nowadays the online world is much more important for us than several other mediums, furthermore that will influence our lives in a few additional directions in the nearest future.

For instance, based on new research data, the majority have already turned toward the online web to study and research instead of going to the library. In the same way, the future of the newspapers moreover appears to be sealed because more and more people are already using the Internet to get the newest information.

So how can A Edmonton Marketing Company be helpful for your specific business model?

What a Edmonton Marketing Company does, is researching and analyzing the market in-depth details for the client’s industry, hence the agency can come up with good marketing campaign. The purpose of that is the client’s products and services to reach the potential customers. However finding the right Edmonton Marketing Company can be tricky.

While a traditional agency uses the conventional marketing strategies like newspaper ads, TV commercials, magazines and billboards, an online Edmonton Marketing Company will promote the client’s business on the Internet. And to do that it is very important that the agency has well trained staff that has mastered the search engines, affiliate marketing, SEO, PPC, article marketing, email marketing and many other methods.

The Edmonton Marketing Company, as a part of promoting and marketing the client’s website, may design and adjust the website as well. This way it will make sure that the website is not only eye-catching but that will bring more prospects and customers.

Also similar to a traditional agency, the objective of an online Edmonton Marketing Company can brand the business and the products, not just promote and market the business. And of course, this is done completely on the internet.

So Would You Hire A Edmonton Marketing Agency?

This is the most common question that many business owners ask them self quite often since they are confused. Bearing in mind the enormous potential of marketing on the Internet, lots of businesses are willing to go over the traditional way of marketing and have established a big presence online with the help of a Edmonton Marketing Company.

Also many business owners have decided to take things in their own hands and promote their products and service online, but unfortunately many fail from the lack of knowledge.

Nevertheless the fact remains that, more and more people are using the Internet as their main source for information, news, music, watching sports events but more important looking for products and services they need.

A system of continuous marketing enables you to routinely convey your message to your best prospects. The obvious goal is to convince prospects to become buyers and the sooner they come around, the lower the cost to you in acquiring that customer.

Some prospects will buy the first time you contact them, provided your offer and ad copy does an adequate job and you’ve targeted the best possible prospects. Unfortunately, many people don’t even see your message, or pay any attention to it the first time around. That’s why it’s so important to repeatedly contact your best prospects with your most convincing and appealing offer.

A marketing system is designed to deliver your message several times to prospects who haven’t yet made a purchase. Many experts claim that you should approach a prospect no less than seven times before giving up on her and moving on.

The actual number of pieces in your marketing system may vary, according to the business type and your budget. It usually takes more than one contact to close sales that involve more than prospects would spend without thinking twice about it. You may be short- changing yourself if you only approach prospects a single time. I advocate a system of multiple exposures, which is any number over one.

Most of us are exposed to a barrage of commercial messages every day. It’s impossible to pay attention to them all. So what do we do? We focus on only those that reach us where we “live”, that hot zone that encompasses only areas of primary self-interest.

With the kind of widespread advertising going on, it’s no surprise that your first message to your market doesn’t always get through… let alone acted upon. For this reason, it’s important to “work” a highly qualified and interested prospect repeatedly, so they can at least try out your products and services. To deprive them of this opportunity is to cheat them out of what could very well be in their best interest; buying your product NOW. Not only that, but you’re cheating yourself in that you’ll produce far less sales than you could through an effective system of repeated contacts.

With advertising messages everywhere, it’s fair to say that many people are oblivious to most of them. Deleting 99.5% of the regular onslaught is the only way most people could function effectively in their daily lives. To pay attention to every message would leave little time for anything else.

So the best means of getting through to prospects is with spaced repetition. You want to send your marketing communications to prospects repeatedly, over time. I suggest
spacing messages apart by two weeks in the initial stages, with a gradual spreading out of any subsequent contacts.